Privacy & Security

We use your personal data to:
• Fulfil orders and provide service information - we gather from you information about your product
selection, your name, delivery address, your payment information and any further information needed to
fulfil your order (such as any special delivery instructions). The information on your order marked * is
mandatory because without it we will be unable to fulfil your order.
• Process Returns and address complaints and queries - where you return a product or make a query
or complaint, we will keep the information you give us to ensure that we comply with our contractual and
regulatory requirements, to ensure appropriate further communication with you, and to improve our
products and services.
• Remember you and view activity on our Site - if you have allowed access to cookies (please see our
cookies policy HERE for more information) our Site will automatically remember you the next time you visit, to pre-populate fields to make ordering easier and to improve your experience by directing you to
information on our Site that we think will be of interest to you. We also gather details of your visits to our
Site, including details of pages viewed, accessed or visited, your use of any interactive features on the
Site, and the length of your visit. We might also contact you to remind you about items in your shopping
basket which you have not checked out.
• Communicate product offers, events and competitions - we will use contact details you have given
us, along with any information you have given us about your gender or age, and information about your
previous orders to send you information about our products, offers and events that we think will be of
interest to you. See HERE for details on how to unsubscribe from marketing.
• Update our records - we will periodically check that the personal data we store for the purpose of
communicating with you is accurate. If you would like to update the personal data we hold about you,
please update your account information and preferences on our Site.
• Legal purposes - we sometimes need to use personal data that we have gathered from you or third parties (such as law enforcement or credit reference agencies), or that you have provided to us, to comply with our legal obligations or for other legal reasons - for example to trace fraudulent transactions.We may also use your personal data where it is reasonable for us to do so and where there is no disadvantage to you.
• Report browsing information - we will collect information, if available, about your IP address, operating
system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
• System optimisation and testing – we use data to curate, implement and test new systems or processes to provide a better user-experience and expand our digital offering.
We obtain personal data:
• directly from you, for example when you place an order or sign up for our newsletter;
• by observing how you use our Site, for example from your transactions; or
• from other organisations such as credit reference and fraud prevention agencies. We use CCTV on our premises to ensure the safety and security of our staff and customers.
To fulfil your orders and make the Site available, we may share your personal data with other members of our group of companies. Please see our latest annual report here for a list of companies in our group.
We may also share your personal data with the following categories of third parties:
• Our service providers where necessary to make products and services available to you and to promote our products and services to you, such as our suppliers of IT and marketing services.
• Credit reference, fraud prevention, and law enforcement agencies where it is necessary for us to do so to enforce a legal obligation or otherwise where it is fair and reasonable for us to do so for example for fraud protection and credit risk reduction.
• If Ted is acquired by, or sells substantially all of its assets to, a new owner, your personal data will be
transferred to the new owner, to be used for the purposes set out in this privacy policy.
• Where necessary to protect the rights, property, or safety of our group of companies, our customers, or
others we may share personal data with law enforcement agencies. 
We may share your personal data (provided to us as set out in this privacy policy) with credit reference agencies and fraud prevention agencies.
You have a legal right to obtain details of those credit reference and fraud prevention agencies from whom we obtain and to whom we pass information about you. You also have a right to further details explaining how the information held by fraud prevention agencies may be used.
For further information about the use of your personal data by credit reference and fraud prevention agencies, please contact ASK.TED@TEDBAKER.COM. 
We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. You can refuse to accept cookies by changing the settings on your browser. This may, however, mean you are unable to access certain parts of our Site. Please see our cookies policy here for further information. 
Ted is committed to protecting the security of your data. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal data secure once it has been transferred to our systems. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal data and data stored on our Site and associated databases.
Ted recommends that you take measures to better protect the information you provide online. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. For security purposes, your password should not be written down and should be regularly reset. A strong password should not include easily obtainable personal data, should be at least 8 characters in length, and should be a combination of letters and numbers.
All online purchases made through our Site take place safely, using the latest internet security technology to protect our customers. When we transmit sensitive information such as your credit card number and address details over the Internet, we protect it through the use of 128-bit encryption certificates and the Secure Sockets Layer (SSL) protocol - the industry-standard method for protecting web communications.